can’t do …if you want to be a brand, I tell clients, you must work from the inside out. A great logo isn’t going to make a shitty product any less shitty, any more than a hard worker is going to make a bad boss a compelling leader. In this model, the inner layers affect the outer ones, not the other way around (with the possible exception that a well-articulated brand can help employees feel pride in their organization which can, for a time, boost morale)…
here are a few images from my ‘work in progress’ identity and campaign for the ‘fotofestival naarden’ taking place in may this year…
i came across this series of images from ‘eye’ magazine’s flickr set, which nicely demonstrate how one’s choice of medium and technique can alter the perception of a subject and their identity..
a poetic blog entitled: notes from a drowning made by flux labs who introduce themselves thus:
…flux is a design studio. the rest of our statement will appear after we decide whether to refer to ourselves in the first or third person. untill then have a look…
hmmm ok… and this is another one of their rather mysterious online offerings
semi-interesting discussion on the CR blog around the ‘best logo’ ever… bit of an old discussion but still worth following just to to see what forgotten stuff turns up in the comments thread, they are planning a special issue ion the subject in april in collaboration with the brand new blog, the NZ commonwealth one (above) was new to me…
the biggest omission for me and the one i would perhaps personally term the ‘best’, going on my own benchmark definition that i really ‘wish i had made it’ is… terry jones’ fabulous i-D magazine logo (see… so simple you can even type it in any font) and the cover executions featuring the genius ‘logo eye wink’, which has been consistently and brilliantly executed for decades now, yes i’m seriously jealous of this one…