me news

great taste?

The red/white Pepsi can (left/middle) i bought in 1999 whilst working at a large ad agency (in fact Pepsi Co. was a client), shortly afterwards the Pepsi brand changed to blue. Somehow at that point i began following any brand changes they (and rival Coca Cola) made. I have zero interest or affiliation with either – just to be clear but… from a design/branding viewpoint i very much do have interest and affiliation with this case.

Shown here is a short summary (I’ve quite a few more) of the actual and subjective evolution of both brands from 1999 to 2024 (left to right)

top row = Coca Cola
mid & lower row = Pepsi (in same timeframe)

Besides general branding, one extra metric/issue that meantime, affected both was the war on sugar and how they tried to capitalise it. For 25 years Coke wisely retained the same logo, but rotated it 90º then ditched white for black (Zero) both negatively affecting brand visibility/recognition. Luckily for them however Pepsi gradually revamped earlier bad choices in a series of uglier, more illegible and erratic designs. Both products are of course, sugary garbage but where Coca Cola (despite poor choices) is still largely recognisable, Pepsi has changed every single element possible yet still not made one single coherent choice that I can see. For me this lot (often shown to visiting clients) serves as a great example of why design for the sake of design is never a good choice… change can be expensive so spend wisely and work with good people they cost more for a reason… i am also running out of space in the studio. (for Pepsi there are dozens more cans not shown, yes… all bad)

#graphicdesign #typography #identity #visualidentity #logo #branding #mestudio #anniversary #communication #inspiration #creativity #logo #logodesigner #tempusfugit

m / 01-04-2024 12:45 - tags: , ,  

how many?

I feel sure we can agree on this: if ever there was a deserved winner of the ‘year that offers nothing to celebrate’ award, then this (current) awful, car-crash 2020 has to be a very, very good candidate.

I’ll try keep it short-ish… the tragic death of Kobe Bryant, all victims of Covid 19 – plus it’s ongoing economic fallout, the rise of the radical right, Brexit and that utter %$#@ Boris Johnson, Hong Kong vs. China, Australia almost burnt down, Beirut and most sickening of all cops murdered George Floyd before our eyes. I refuse to name the glaring omission (misogynist / racist orange-faced arsehole) in my list, but you know. Maybe that ‘thing’ will finally implode before the tragedy named 2020 ends, we shall see.

However when thinking of ideas for a ‘me studio’ gift to send all the friends, clients, colleagues and supporters (some five months ago) that all hadn’t yet become entirely apparent.

This particular occasion definitely seemed to justify a gift to me. I eventually settled on a little tactile wooden ‘ME’ type puzzle/object. Which I was either going to have produced on a small scale or (time permitting) make myself by hand. Crazy time-consuming & money-wasting projects have never been a problem, we seem to attract them.

Then all the above happened… and celebrations of any kind were the last thing on my mind.

The gift can wait, maybe next year, maybe not. The future feels uncertain for many of us right now. Time to reevaluate (wants or needs) then like it or not, collectively face up to and adapt ourselves to the changes (good & bad) already happening.

I almost forgot to mention the occasion that prompted this post… we are, you see actually celebrating a milestone right now. At 8 minutes past eight on the eighth of the eighth month (Saturday 8th August 2020) me studio is fifteen years old/young! Blimey… times flies it really does, but I’m super proud to have spent 15 years being ‘me’. The tone of this post was not very positive I know, but I mean what a year… it is not even over yet.

However I would like to end on a positive note as, despite everything, I still feel very, very privileged. I was able (and lucky) to turn my great passion – graphic design, into my career. How great is that?! Since leaving art school in 1986, its been a fun ride, bumpy at times but never dull. Thank you all for being a part of the ride and whatever it was you taught me along the way. In the end its all about people. Since 2020 we sadly, no longer shake hands or kiss but hey, please do keep in touch. See you soon and wish ‘me’ well on the next stage of the journey. This website hasn’t been updated for a long time now, sorry for that. The best place to follow updates, is currently Instagram (see link left)

Finally, our mestudio motto from 2005, that still feels relevant:
‘don’t hurry, be wappy’

#happybirthdaytome #graphicdesign #typography #identity #visualidentity #tactile #illustration #editorialillustration #wayfinding #logo #branding #birthday #mestudio #anniversary #stillstanding #rockon #photography #poster #bookdesign #editorial #posterdesign #communication #inspiration #creativity #tactile #animation #stopmotion #logo #logodesigner #tempusfugit

m / 08-08-2020 21:08 - tags: , ,  

happy birthday to me

#tbt 2005, it’s been the same old story every year:

at 8 minutes past eight on the eighth of the eighth month me/we celebrate another year of being me…

fourteen years this time… happy birthday to me

#happybirthdaytome #graphicdesign #typography #identity #visualidentity #tactile #illustration #editorialillustration #wayfinding #logo #branding #birthday #mestudio #anniversary #stillstanding #rockon

m / 12-08-2019 10:37 - tags: , , ,  

happy birthday to me


counting down to 8 minutes past 8pm on the 8th of august and our 13th birthday as a studio, congrats to me (also my personal 30th anniversary as a designer) #tempusfugit #rockon #happybirthday #graphicdesign #identity #branding #typography #illustration #photography #poster #bookdesign #editorial #posterdesign #communication #inspiration #creativity #tactile #animation #stopmotion #logo #logodesigner

m / 08-08-2018 09:56 - tags: , , , ,  

new york ware

a selection of some of the best of chris ware’s cover images for the the new yorker of which there are many…

m / 25-08-2017 10:08 - tags: , , , ,