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great taste?

The red/white Pepsi can (left/middle) i bought in 1999 whilst working at a large ad agency (in fact Pepsi Co. was a client), shortly afterwards the Pepsi brand changed to blue. Somehow at that point i began following any brand changes they (and rival Coca Cola) made. I have zero interest or affiliation with either – just to be clear but… from a design/branding viewpoint i very much do have interest and affiliation with this case.

Shown here is a short summary (I’ve quite a few more) of the actual and subjective evolution of both brands from 1999 to 2024 (left to right)

top row = Coca Cola
mid & lower row = Pepsi (in same timeframe)

Besides general branding, one extra metric/issue that meantime, affected both was the war on sugar and how they tried to capitalise it. For 25 years Coke wisely retained the same logo, but rotated it 90º then ditched white for black (Zero) both negatively affecting brand visibility/recognition. Luckily for them however Pepsi gradually revamped earlier bad choices in a series of uglier, more illegible and erratic designs. Both products are of course, sugary garbage but where Coca Cola (despite poor choices) is still largely recognisable, Pepsi has changed every single element possible yet still not made one single coherent choice that I can see. For me this lot (often shown to visiting clients) serves as a great example of why design for the sake of design is never a good choice… change can be expensive so spend wisely and work with good people they cost more for a reason… i am also running out of space in the studio. (for Pepsi there are dozens more cans not shown, yes… all bad)

#graphicdesign #typography #identity #visualidentity #logo #branding #mestudio #anniversary #communication #inspiration #creativity #logo #logodesigner #tempusfugit

m / 01-04-2024 12:45 - tags: , ,  


m / 22-12-2016 11:15 - tags: , , , ,  

gps and math and… corn


great story and some fascinating images from wired about an american farmer who “fuses fine art with seed corn


m / 25-09-2016 15:32 - tags: , , , , , ,  

nameless paint


Instead of using color names, each white tube of paint is labelled with an “equation” showing which primary colors, and in what proportions, were used to make the color inside.
The “Nameless Paint” designers, Yusuke Imai and Ayami Moteki, believe that color labels are problematic. “By not assigning names to the colors we want to expand the definition of what a color can be, and the various shades they can create by mixing them,” said Imai. In addition to rejecting labels, the paints also teach color theory.

interesting project from japanese duo ima moteki which aims to help children understand some of the basic concepts behind color theory and how to mix and create new colors

m / 29-08-2016 10:24 - tags: , , , ,  

a map of every city


…and because it’s worth it, here close-up views of the text



m / 27-08-2016 11:24 - tags: , ,