if you were wondering why the blog has been a bit more quiet than usual this week, here’s why… me and my ego were sitting a little close together in the office so i gave him some space, it stills needs a bit of work but man is it nice to have more space to wander around…
(with thanks to ‘stephen fry’, yes that one…)
i seem to have a connection with old sugar factories somehow, this is my second client who is based in one: some new work for nightclub ‘the sugar factory’ in amsterdam, the idea is a campaign for a new magazine called ‘sssst!’
except the magazine is non-existent, it is a series of club events (mainly house for twentysomethings) in the coming year, the tough part was making it look like a magazine but work like a poster… the first one in two variations (the green ones) will be hanging around town in the coming weeks, not really my ‘scene’ this but interesting to play around with…
…type-only logos have ruled for well over a decade as the harsh economics of designing for the limited ‘real estate’ available online has forced a concentration on the words. Perhaps the pressure of tiny web icons, phone buttons and favicons will make us all consider ‘pictures’ again. If Shell and Apple have become synonymous with pictures, not words, maybe it’s possible. It’s been a while…
interesting piece from michael johnson on the the way ahead for corporate identity design
…tight times and tight budgets mean that clients tend to err on the side of safety. So innovative design has to prove its worth and prove its contribution to the bottom line – tough to do but a pre-requisite if we’re not going to get sunk in a sea of mediocre, ‘safe’ design for two years. ‘I just preferred it like that’ is not a viable piece of boardroom rationale anymore…