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best as in ‘clever’ or best as in ‘cool’?

semi-interesting discussion on the CR blog around the ‘best logo’ ever… bit of an old discussion but still worth following just to to see what forgotten stuff turns up in the comments thread, they are planning a special issue ion the subject in april in collaboration with the brand new blog, the NZ commonwealth one (above) was new to me…

the biggest omission for me and the one i would perhaps personally term the ‘best’, going on my own benchmark definition that i really ‘wish i had made it’ is… terry jones’ fabulous i-D magazine logo (see… so simple you can even type it in any font) and the cover executions featuring the genius ‘logo eye wink’, which has been consistently and brilliantly executed for decades now, yes i’m seriously jealous of this one…

m / 21-01-2011 10:22 - tags: , ,  

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