what design…

can’t do …if you want to be a brand, I tell clients, you must work from the inside out. A great logo isn’t going to make a shitty product any less shitty, any more than a hard worker is going to make a bad boss a compelling leader. In this model, the inner layers affect the outer ones, not the other way around (with the possible exception that a well-articulated brand can help employees feel pride in their organization which can, for a time, boost morale)…

m / 28-01-2011 10:40 - tags: , ,  

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