two posters currently hanging around town with the letter T as starting point, both using a sans serif font an image and a large T, one slightly disappointing due to a lack of choices and this great one below for the recently opened temporary stedelijk by ‘mevis & van deursen’ which uses a simple but very effective painted T to denote a museum, still under construction
something borrowed, something blue…
following my posts on the new VPRO identity also here and here, the identity launch has been covered on several other sites and although not everyone is unanimous about it’s qualities, the general view seems to be much more positive than at first seemed to be the case, this last comment posted on my blog (see below) by ‘c poitcha’ sums it all up rather well..
Well it looks fine to me, though nothing outstanding. Sometimes solutions like this (“you can color it any way you want!”) seem to be a bit of a cop-out. But this is often the problem with designing for a company with a lot of ‘heritage’; they only want an evolution of their old design. I wasn’t too familiar with the old logo, but when I saw it, I thought it looked VERY dated and tired (not “neutral” and “timeless” as others have commented). The outlined letters, with their overly sharp angles and difficult proportions, seemed like something from the ’30s re-interpreted in the ’70s.
While I can’t applaud Thonik’s work (modified Avenir again?!), I think the new interpretation does the job.
Actually, there seem to be more ‘ideas’ present in the older 1970s version than in either of the successors. The logo’s swash forms echo musical instruments or horns seem to be very appropriate for a cultural “omroep” organization.
Nobody’s perfect, but I can’t see why anyone would love the old logo so dearly.
as reported in ‘adformatie’ today, dutch TV station RTL 7 are launching a new identity, the new ‘VPRO’ identity is also due to launch this month (see previous post) but this one leaves me oddly feeling completely without an opinion, in fact i don’t really even feel anything when looking at this… anything at all
the dutch design association (BNO) has published a report entitled design effectiveness made together with the netherlands ministry of economic affairs, most important conclusions worth a quick mention: products (and organisations) that have received a lot of attention to design (experience and functional) perform on average 20% better than those that don’t, not a fact that would surprise most designers i know or those clients that understand the importance of design, those clients that yet don’t are probably not very likely to change their attitude towards design based on this figure, i would guess…
the second noteworthy fact is that products (or services) where designers have been given a relatively large amount of freedom during the design process, tend to be much more effective and perform better than those where the client keeps a tight rein on development, again not a real surprise to me and my colleagues… clients please read this report, keeping complete overall control doesn’t lead to a better result… honest
it’s time that somebody wrote a paper on the intangible effects and benefit of good design not just the financial one… i mean, just look where accruing more money has got the world in the last few years
the english version can be downloaded here
the dutch design association (BNO) has published a report entitled design effectiveness made together with the netherlands ministry of economic affairs, most important conclusions worth a quick mention: products (and organisations) that have received a lot of attention to design (experience and functional) perform on average 20% better than those that don’t, not a fact that would surprise most designers i know or those clients that understand the importance of design, those clients that yet don’t are probably not very likely to change their attitude towards design based on this figure, i would guess…
the second noteworthy fact is that products (or services) where designers have been given a relatively large amount of freedom during the design process, tend to be much more effective and perform better than those where the client keeps a tight rein on development, again not a real surprise to me and my colleagues… clients please read this report, keeping complete overall control doesn’t lead to a better result… honest
it’s time that somebody wrote a paper on the intangible effects and benefit of good design not just the financial one… i mean, just look where accruing more money has got the world in the last few years
the english version can be downloaded here