the french are proud of their gastronomic heritage and in an effort to combat the growing trend of restaurants (apparently almost in 1 in 3) that re-heat (i.e. microwave) pre-cooked meals the ministry of economy and finance have issued a new logo that aims to show which restaurants make freshly prepared food and thus expose those that don’t…
the plan has come in for much criticism in france
the final logo is, in itself, a good example of a fairly good idea that hasn’t been executed well (for example compared to the airbnb logo, which i wrote about a few days ago)
