triple A rating


the new airbnb identity revamp is all over the place this week, to read more about the why and how just google it

i think the strategy change, the story and especially the new logo is smart, relevant and really well executed; even the choice of a red-ish pink colour is offbeat and different in a world of facebook blue… nicely done


the first parodies have already been spotted online…


m / 17-07-2014 08:40 - tags: , , , , , ,  

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