the ‘amsterdam music theater’ (HMA) celebrates its 25th anniversary this month and we have been kept busy during the past few months creating a small identity around this event
the ‘HMA’ brand is relatively young in itself so i felt that the sub-identity should stay ‘close to home’, using the existing colour scheme and overall feel, the principal additions are the ’25’ monogram in the logo and the use of metallic silver (instead of the standard black) to emphasise the occasion
the logo has several variations employing the three main colours, red, black and white in rotating combinations amongst the large amount of the material produced were a series of posters, billboards, program brochures, flyers, t-shirts, flags etc etc.
