…they want to hear about the nuts and bolts of a studio rather than listening to airy waves of self-branding. They see how the field is changing and want to know how other designers deal with it. And all that is totally legitimate. However, I would like to look at what we are from the work we make rather than from our salaries. Our business model is this: you have to take everything as an opportunity and be very entrepreneurial about your work. You have to mix paid assignments with self-directed work; don’t assume that self-directed work is going to be the final solution. It won’t be. Design and clients belong together. We agree with Guus Beumer, Dutch curator and design writer, that redesigning design is not just up to the designers, but also up to the clients: if we need different answers, we also need different questions…
following on from their recent article, design observer have done a short interview with metahaven’s daniel van der velde, see also these two related posts
