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this was basically the (first) idea i came up with…and just to be clear this is a presentation of the central idea (using the stars i.e. local people to represent the city’s identity and the star symbol to replace the letters ‘ster’) and not really a finished logo design… it has never been used or seriously presented to amsterdam city council


see also this related post, the complete set of variations i made can be seen on the actual project site (just look for the one with the big red star, or click here



if you find starbucks a little bit too ‘regular’ then maybe the latest project from ‘mister boonstra’ is more your cup of tea… a new coffee hang-out for the arty crowd in amsterdam city centre: screaming beans, caffeine plus a twist of david lynch…