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am*dam (proposal for an identity – 2010)

this is an unused proposal for an identity for amsterdam, made as part of the ‘CitID’ project … where designers world wide are invited to design a logo for their city…

this was basically the (first) idea i came up with…and just to be clear this is a presentation of the central idea (using the stars i.e. local people to represent the city’s identity and the star symbol to replace the letters ‘ster’) and not really a finished logo design… it has never been used or seriously presented to amsterdam city council

see also this related post, the complete set of variations i made can be seen on the actual project site (just look for the one with the big red star, or click here

m / 29-05-2011 16:22 - tags:  

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