my new poster series for the ‘Het Muziektheater Amsterdam’ – Amsterdam Music Theater, based on an identity (and custom font) designed last year by local design agency ‘koeweiden postma’. I was asked to make a new campaign style using the existing elements (a tough gig this one) and i chose to go for maximum impact and strong branding, which i felt they needed. Mainly accentuating the two identity colours (red & black) and cleaning up the hierarchy of the typography and information. The two main topics are ballet and opera productions. I will also be developing and implementing other various media types for them in the coming year.
shown below are some of the initial sketch designs used to explain the idea…
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