me work

the amsterdam music theater (campaign)

my new poster series for the ‘Het Muziektheater Amsterdam’ – Amsterdam Music Theater, based on an identity (and custom font) designed last year by local design agency ‘koeweiden postma’. I was asked to make a new campaign style using the existing elements (a tough gig this one) and i chose to go for maximum impact and strong branding, which i felt they needed. Mainly accentuating the two identity colours (red & black) and cleaning up the hierarchy of the typography and information. The two main topics are ballet and opera productions. I will also be developing and implementing other various media types for them in the coming year.

shown below are some of the initial sketch designs used to explain the idea…

m / 09-11-2010 14:37 - tags: , ,  


  1. […] also these two related posts m / 30-11-2010 23:21 – tags: identity, posters, work […]

    pingback by me studio » la la la (human steps) — 30-11-2010

  2. […] also these three related posts m / 22-04-2011 11:54 – tags: identity, posters, work […]

    pingback by me studio » big in japan — 22-04-2011

  3. […] first in a series of posters we created for the ‘amsterdam music theatre’ dance and opera shows, in […]

    pingback by me studio » #tbt — 06-10-2016

trackBack URL

%d bloggers like this: