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several of my recent posters hanging around town this week…

both of these clients are currently celebrating an anniversary: one gold the other silver (hence the metallic)

dnAmsterdam
trailer for a new 3D exhibition film, charting the history of amsterdam (via the a*dam adblog)
silver

the ‘amsterdam music theater’ (HMA) celebrates its 25th anniversary this month and we have been kept busy during the past few months creating a small identity around this event

the ‘HMA’ brand is relatively young in itself so i felt that the sub-identity should stay ‘close to home’, using the existing colour scheme and overall feel, the principal additions are the ’25’ monogram in the logo and the use of metallic silver (instead of the standard black) to emphasise the occasion

the logo has several variations employing the three main colours, red, black and white in rotating combinations amongst the large amount of the material produced were a series of posters, billboards, program brochures, flyers, t-shirts, flags etc etc.

a minor fashion statement

i was approached last week to do a small interview for dutch newspaper ‘het parool’ for their ‘street style’ column on the subject of fashion (ha ha)… the final result and the photo weren’t (too) embarassing, luckily, although i somehow managed to get on the subject of wearing underwear outdoors…
it was published yesterday and the image was shot by young talent ‘robin de puy’, i’ll post a link as soon as she has uploaded it… (click on the ‘street style’ link in the menu)