here are the first items for our newly created identity for the ‘sugar factory’ nightclub in amsterdam, the club turns seven in april and we used this occasion as a suitable launch moment
the identity centres around a simple logotype a custom drawn typeface we made and a grid system for posters and other communication collateral (online etc) the aim is to pull the ‘whole’ together in a coherent and flexible way without making it monotonous or ‘corporate’, more stuff to follow soon… these posters should be hanging around town within the coming days
