i’m loving this crazy ‘stereostack’ compiled by the same people behind the ‘project 33’ website…
me news
madness and art
in late september the madness and arts festival will be taking place in haarlem, the netherlands… the accompanying ‘rorschach’ film & poster for the event are from ‘lernert & sander’, i couldn’t really think of a duo more suited to this theme…
charlatan, hustler… but also martyr
this one has been all over the net this week, but so many people sent it to me that i have to post it anyway… some infographic irony in poster form, from joey roth, nice… now choose
fix the problem, fix the logo?
is the helios destined for the scrap heap? an interesting article from ‘dan dimmock’ on the identity forum over the precarious bp identity, the possibility that the brand may survive the disaster (i too believe it could) and some revealing case studies of companies that have previously rebranded after global disasters or malpractice, the union carbide one shown below for example is pretty bizarre… from gassing local villagers to a cat with nine lives…
although according to one of the comments below the article, they are already working on a rebrand to the name ‘amoco’, we shall see…
Dependent on the outcome of the next few days, weeks and months — combined with history, years of profit, accumulated growth, thousands of staff — one can’t help wonder whether BP’s green and yellow, environmentally inspired and instantly recognisable ‘Helios’ will ever again evoke trust, assurance
and loyalty.
If BP is able to position itself as accountable for all its actions, remain respectful of its size and position and prove itself capable by delivering the promises it has made, perhaps not even the largest onslaught of global, cross-platform disapproval can knock the Helios from its pedestal.
On proving itself to be ‘Beyond Petroleum’, and borne from forward-looking, innovative insight, is BP’s identity system so flexible, powerful and sustainable it will be able to support the brand, whatever the crisis?
circles and dots
…my personal collection and shrine to these expressive shapes along with their slightly less jovial but equally effective cousins; squares, rectangles and triangles, and the designers that make them come to life on album covers…
an online archive of old (geometric) vinyl sleeves with contributions like the beautiful one (at the top) from such notable figures as ‘saul bass’… the editors from ‘jive time records’ promise regular updates on project thirty three, by the way i reckon that ‘circles and dots’ is just about the best name i’ve ever heard for a record company… (tip via ‘uwe’)