johnson banks have just restyled virgin atlantic and although the result is perhaps a bit underwhelming to me, the stop-motion film (shown below) is definitely worth a watch… how many hours and people does it take to revamp a boeing? and that’s just one plane… wow
the identity requires the red to be metallic and not opaque which as you can see here, meant stripping the whole plane down to bare metal… nice touch
p.s. this is also my first post on ‘fontanel’ too… yipee
if you already visit ‘fontanel’ regulary this will be old news by now, but i am joining their editorial team as from this week and will also be blogging inspiration posts (in dutch) starting this week… see you there, they had some nice things to say about my blog and i’m looking forward to getting started, i just need to find another two extra hours every day, has anybody got some spare i can borrow?
…you might think they are actually distorted or touched up photographs. But they are paintings…
some highly unusual images from milan-based artist maurizio bongivanni (tip via ‘thijs’ thanks!)
my friend ‘ewoudt’ recently moved from ‘kesselskramer’ to agency ‘sid lee’ but he still seems to have time for little internet side projects, maybe this could be your new hobby?
a little post i made last week showing a sneak preview of the new vpro identity by ‘thonik’ received a few comments, mostly from ‘haters’ and a few careful positive reactions, i also received a few reactions by mail, all very negative… and after a re-post of my story by some design friends on facebook last week, the new design got a real bashing with some very harsh words being spoken… my own opinion is somewhere in the middle i guess, the new logo doesn’t seem to really add anything to the story and looks rather corporate, thonik here once again using their own corporate typeface to brand a client…
however i do feel that it could have been a lot ‘worse’ the essence of the old logo has been restyled (a question of taste this one) and although the logo has lost a lot of the quirkiness that the old one (made by max kisman) contained… it all feels a bit too rational and clean… as i said on facebook in response to the haters… maybe the ‘rational’ feel is a sign of the times, holland has changed a lot since that old logo was born… the country has become more corporate, more rational and certainly much much less left-wing than it was (see the news this week…sigh…) and in that sense this logo is perhaps a true reflection of the culture that it is part of… how sad…
as one comment pointed out, we should wait and see what the whole picture is when it is launched for real later this month… if my ‘sneak preview post’ proves anything, it will certainly be receiving very ‘mixed’ reviews whatever the story behind it…