an interview that the dutch national ballet have just published in their latest magazine with ‘me studio’ on how the posters are created and what the work process is…
me news
no brand
the economist reports on some research done by two dutch researchers looking at the subject of branding and how we react to it…
…in the first experiment, volunteers were shown pictures of a man wearing a polo shirt. The photo was digitally altered to include no logo, a designer logo (Lacoste or Hilfiger) or a logo generally regarded as non-luxury, Slazenger…
style
duo ‘lernert and sander’ were asked to make an award for the elle style awards
…we created the smallest award ever – a 14 carat gold version of the annoying plastic price tag, which plagues even the most luxury clothing. We made the unglamorous, glamourous and focused on the most common, least celebrated, underexposed part of a garment, the tag. We designed the golden tag pin as two parts that can easily be clicked together – so it can be worn as jewellery, rather then just sitting on a mantelpiece for the rest of eternity.
the great tohoku earthquake
a touching personal photo blog and long diary post on the aftermath of the tsunami in japan and how the locals are struggling to pick up their lives and move on…
new work
three new posters arrived back from the printers yesterday: two for the dutch national ballet and one for the ‘amsterdam music theater’