duo ‘lernert and sander’ were asked to make an award for the elle style awards

…we created the smallest award ever – a 14 carat gold version of the annoying plastic price tag, which plagues even the most luxury clothing. We made the unglamorous, glamourous and focused on the most common, least celebrated, underexposed part of a garment, the tag. We designed the golden tag pin as two parts that can easily be clicked together – so it can be worn as jewellery, rather then just sitting on a mantelpiece for the rest of eternity.

m / 04-04-2011 07:56 - tags: ,  

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