no brand

the economist reports on some research done by two dutch researchers looking at the subject of branding and how we react to it…

…in the first experiment, volunteers were shown pictures of a man wearing a polo shirt. The photo was digitally altered to include no logo, a designer logo (Lacoste or Hilfiger) or a logo generally regarded as non-luxury, Slazenger…

m / 04-04-2011 07:59 - tags: , ,  

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