me news
visual communication
the first printed stuff of our new identity for newly launched eyewear brand ‘suzy glam’ arrived this week, there are as yet no actual products (i.e. glasses) yet, everything is in the prototype phase but i’m really looking forward to seeing the finished result (and hopefully getting myself a funky new pair of specs)
fashion pirate
i’m not a big fan of ‘karl lagerfeld’ to say the least… but i really love the way he circumvented the ubiquitous ‘ID cover brief’ for his own self portrait shoot (one eye open, one closed to mimic the ID logo) without having to remove his sunglasses…
(tip via mister ‘jochem staat…’)
sugar identity
here are the first items for our newly created identity for the ‘sugar factory’ nightclub in amsterdam, the club turns seven in april and we used this occasion as a suitable launch moment
the identity centres around a simple logotype a custom drawn typeface we made and a grid system for posters and other communication collateral (online etc) the aim is to pull the ‘whole’ together in a coherent and flexible way without making it monotonous or ‘corporate’, more stuff to follow soon… these posters should be hanging around town within the coming days
