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…according to reports, Google is developing the technology to enable them to start selling advertising space on real life billboards and posters in Street View. Google registered a new patent which describes how it plans to identify buildings, posters, signs and billboards and give advertisers the ability to replace these images with their own ads…

further evidence of the shift from a physical to a virtual world and of course, the weird world we live in… the lawyers are already sharpening their knives it seems

…as cool as this is, it raises a number of potential questions which I’m sure will have to be dealt with some point in the near future, especially if this technology can be used for turn-by-turn navigation and Augmented Reality applications. Who actually owns the real life space once it’s online/mobile?…

m / 13-06-2011 09:58 - tags: , , ,  

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