me work

helix (2 for 1, club nights) identity, posters and signage

m / 29-05-2011 16:24 - tags: , , ,  

the amsterdam music theater (HMA) campaign ’10-’11


an overview of our first season (2010-2011) working for ‘ het muziektheater amsterdam’, creating a new identity style and campaign (posters, banners, outdoor, printed matter, social media, online etc.)




see also these three related posts

m / 29-05-2011 16:24 - tags: , ,  

‘sssst!’ poster campaign for ‘the sugar factory’ nightclub






see also these two related posts


m / 29-05-2011 16:23 - tags: , ,  

am*dam (proposal for an identity – 2010)

this is an unused proposal for an identity for amsterdam, made as part of the ‘CitID’ project … where designers world wide are invited to design a logo for their city…

this was basically the (first) idea i came up with…and just to be clear this is a presentation of the central idea (using the stars i.e. local people to represent the city’s identity and the star symbol to replace the letters ‘ster’) and not really a finished logo design… it has never been used or seriously presented to amsterdam city council

see also this related post, the complete set of variations i made can be seen on the actual project site (just look for the one with the big red star, or click here

m / 29-05-2011 16:22 - tags: , ,  

‘sweet’ illustration, the sugar factory nightclub

made with one kilo of sugar and a palet knife, this illustration was used as background for the monthly club poster and flyer in march 2011

also see a related post here

m / 29-05-2011 16:21 - tags: ,