me news

new work

the first two posters we have created, for a new campaign for the ‘metropole orkest’ which will be going live all around the netherlands very soon

m / 09-01-2017 09:58 - tags: , , , ,  

purpose

“If you work in software or design in 2016, you also work in politics.” No one works in a vacuum anymore. We live in a world where a few big problems—ranging from mass income disparity to normalized bigotry to unstoppable misinformation—are so multifaceted that no single project can take them on. Like much of the public, many designers ignored these issues for a long time. And in the worst cases, they enabled such behaviors across digital platforms that connect the world in milliseconds, messing things up at a magnitude our forefathers could only have dreamed of. Be more mindful about how your work interrelates to the greatest problems in the world today.

a great little article to wave goodbye to 2016 with… happy christmas all, see you next year again x

m / 23-12-2016 12:13 - tags: , ,  

wax works

i’m really loving this trippy exhibition space created for vlisco textiles, check out the interview with the makers (amongst others michiel schuurman) on grafik

…my collaboration with Vlisco goes back to when I was employed there, so for me it was really easy to grasp what Vlisco is all about. In my first talk with Zara (Atelj, Vlisco creative director) about the exhibition design, I asked whether I could go ‘completely crazy’ with the surface design and she said “yes please”. That is unique, because she knows that ‘crazy’ in my case means patterns that are often optical illusions…not always so friendly to the eye and brain. To have a creative director that wants to push those boundaries is almost unheard of in bigger corporations these days. Most companies want patterns that ‘sell’ and are proven to be a commercial success. Vlisco is at the frontier when it comes to trying out new things, in that respect. I like working for Vlisco because their design process never starts with a visual briefing. It starts with storytelling; Vlisco wants the designers to tell stories with their patterns. That always makes discussing sketches and concepts a delight. It is much more about fantasy and imagination than shapes or pictures…

m / 23-12-2016 12:05 - tags: , , , ,  

fibonacci

m / 22-12-2016 11:15 - tags: , , , ,  

the colour white

sunnybergman_wit_kleur_poster

just completed a quick side-project this week: helping my friend photographer jouk oosterhof put her own idea into shape as a poster for the new film wit is ook een kleur by ‘sunny bergman’ which premiered in holland last night

m / 09-12-2016 10:57 - tags: , , , ,