this (carefully seeded) project has been spreading all over the net in the last week:
the clever thing behind this campaign for the new canon ‘pixma’ printer is that the target audience distributes the film amongst their peers for free, just like i’m doing now… interesting to note that canon have also placed an ad on the blog where i came across this one…
product placement is becoming a very sophisticated technique in the blog world, not sure that makes me happy, still it does look great this one…
