now that is what i would call a pretty extreme case of product placement/promotion: the southern spanish town ‘juzcar’ has been completely (yes completely) painted in blue to promote the forthcoming ‘smurfs 3D’ movie…
update: designer ‘franklin de bekker’ mailed me with some extra news, apparently ‘sony’ had originally offered to repaint the whole town white again, after the film première… but the people of juzcar declined and have decided to keep their ‘smurf blue’ houses, in the hope of attracting tourism as a result, weird just got weirder…
