me studio

a revamped identity for american airlines which definitely doesn’t get the seal of approval from the designer of the previous one (shown below): massimo vignelli, but do identities need or require a sense of permanence these days? i ask myself…

…british born, Linds graduated with a degree in Graphic Design, and launched straight into a career in advertising having been told by a fellow student it was a guaranteed way of getting fabulously wealthy very young. Twenty five years later, he hunted down the person responsible and killed him with a baseball bat and buried the body in the woods…

a personal take on the profession from someone now looking in from the outside (due to terminal illness) you may not agree with everything but you may find yourself recognising certain things from his point of view

…now of course we are all suffering from the same affliction. Our technology whizzes along at the velocity of a speeding electron, and our poor overtaxed neurons struggle to keep up. Everything has become a split-second decision. Find something you like. Share it. Have a half-baked thought. Tweet it. Don’t wait. Don’t hesitate. Seize the moment. Keep up. There will be plenty of time to repent later. Oh, and just to cover your ass, don’t forget to stick a smiley on the end just in case you’ve overstepped the mark…