me studio

great campaign for dutch retailer ‘hema’ for their new push-up bra collection, a subtle way to drive the message home ‘these will work for anyone’… the model is actually a man, created by my mate john de vries

not only good work but newsworthy it seems as the campaign has been publicised all over the world in the past few days… (on american TV and many blogs etc…)
photography by miss ‘wendelien daan’