clap clap

nice little print ad from ‘euro/rscg’ paris, to celebrate the medals won by athletes in 2010
the text reads: ‘to applaud the 22 athletes of Team EDF for their performance in 2010, close and reopen these two pages several times very quickly’

…which seems a shame to me, surely it is obvious what the idea is and explaining it only weakens the effect?

i made a similar idea with hands back in 2008, on the cover of this brandbook for new recruiter maandag, at least it kind of reminds me of it a bit, the book had two covers: positive & negative (thumbs up & down)

m / 16-01-2011 09:58 - tags: , ,  

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