it’s too adventurous, too difficult

…our strategy as a studio is to do very large-scale work and also very small-scale work, and to have the greatest diversity of clients. We always choose clients who interest us. We would like to be a studio that does as much research as possible. Obviously, if one wants to make a lot of money, one has to do repetitive work. Now admittedly we do repetitive work in certain areas, but we do as little as possible. We try to work in as many different fields as possible in order to innovate as much as we can…

i came across this old interview with monsieur pierre bernard in eye magazine from 2001… we invited pierre over to amsterdam in 2005 to talk at ‘mind the gap’ and he’s always interesting to listen to

m / 05-12-2010 11:41 - tags: , , ,  

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