…the cards should describe how you want to be perceived by your audience. Once all the cards have been placed in the piles, focus on the ‘You are’ pile and narrow it down to 1 – 6 cards – these will be your brand’s characteristics…
interesting project which i recently backed on kickstarter: branding cards
the recently renovated and reopened cooper hewitt museum in new york has a playful, ‘dimensional’ identity created by pentagram
last friday i attended the launch of our latest, fun project for the metropole orkest; a new touring coach which will be used to transport the orchestra to concerts
in fact the bus was immediately put to use taking the orchestra to a live show with ‘squarepusher’ & ‘mark lanegan’ in rotterdam
keep your eyes out for the bus all over the netherlands (and further) in the coming year…
laurence king publishers have reissued their excellent (2007) book logo (also featuring me studio work) in a smaller, soft-cover format and the author michael evamy was recently interviewed by it’s nice that
…I think it’s to do with the compression of meaning: the representation of something as large as an organisation in just a few marks. Humans seem drawn to symbols that resonate with their own experience and can accommodate different interpretations. The more economical they are, the more we’re drawn, the more they fascinate us. The digital era has made logo-makers, avatar-creators of all of us, so the art of the logo, of capturing maximum meaning with minimum means, is more magnetic than ever…
