me studio

interesting typography and editorial design work from recent KABK graduate barbara hennequin

When people read text they don?t see letters, but only content and information. While reading your eyes move in automatic pilot mode, linking multiple fragments of information about letterforms (together) at an overwhelming pace. With this in mind the 4 weights of the Minus were designed: Minus 1, Minus 2, Minus 3 and Minus 4. In three steps the letters are broken down to their most minimal recognisable and therefore functional form. This is done by emphasizing their most characteristic and unique parts, yet retaining their basic shape. At what point do the fragments and parts of letters no longer suffice to be able to recognize a letterform, or: when is a letter no longer legible and does it become pure form?

Seventy years after Kristallnacht it is still a tightrope walk to write a book on the Nazi Corporate Identity. With objective detachment, Andreas Koop has been dealing with the design of power and the appearance of National Socialism in particular for years. In NSCI he soberly documents one of the best-rehearsed CIs: social trends and the soil of ?Blood and Soil,? the language and logo design, the media, organizational charts and groupings, uniforms, events and architecture and the symbols of power in writing, typography and colour. We can and must learn from the machinery of Gleichschaltung in all of the elements of the Corporate Identity of horror…

as this review points out releasing a book about ‘the image (i.e. corporate identity) of the national socialists 1925-1945’ is bound to raise a few eyebrows…

this latest book, however, of which i have just got hold of a copy: ‘NS CI’ is a serious and very considered study of the subject and a good reference manual for students wishing to look at the design ot the ‘third reich’ in an analytical way, not what it stood for but how far ahead of it’s time their thinking was… and when you think about it just how innocent are global corporate identities these days anyway? worth a read…

plenty of good quality work, original fonts and crafted type over at the typejockeys from vienna austria…

again another new name to me, their look & feel reminds me somewhat of ‘underware’

Dr Mohan said they could also be used to augment the information incorporated into Google Streetview, a service which allows users to browse a selection of pictures taken along city streets.

interesting story over at the beeb

pentagram have made a proposal to drag the state of ‘newark’ kicking and screaming into the twenty first century

Color is a matter of choice; we have used orange for its visibility, but red may resonate with the sports teams of Newark. The color is important for satellite visibility and for consistency. Marking the gateways will only have a cumulative effect if the color is the same at every instance.