me studio

…half a year in less than a minute…

this is just amazing… the BBC wildlife team turn high-speed photography and time-lapse into an art form, see some more excerpts here and definitely do switch HD on… (tip via ‘theo’)

british designer/typographer ‘miles newlyn’ has worked on some pretty major brand projects over the years and also designs custom fonts for many of those projects

his own comment on the carrefour redesign, for example’ typifies his approach:

…I had advised that the symbol not be changed. The equity in recognition is enormous, whether one reads the negative C or not. It?s a sign more than anything else, large and positioned prominently along the road of France, it has become cultural. However, tasked with its complete redesign every permutation of diamond and C was explored, and proved the original?s brilliance.

The logotype was a different matter. ITC American Typewriter, only just released at the time the identity was designed, was a hindrance to any strategic shift. It said ?big, cheap and 1970?, little else. For a nation so in love with cuisine, it was wrong. A new bespoke logotype was designed that felt more caring and price neutral, also linking with the C in the symbol…

an ambient musicbox, with sounds generated using the orbital frequencies of the solar system

these really remind me of me and my brother getting into a lot of trouble with our dad when we borrowed mum’s kitchen tray to bob-sleigh down the stairs…

see more childhood fantasies by ‘tim macpherson’ here

…In design school, identity design is all about the form of the logo. A student will be given the problem: ?design a logo for such and such organization,? and then the student may spend the better part of the next six months refining the form of a mark (or a wordmark), and then they sometimes transfer that word mark to a piece of stationery, or a shopping bag, or some other item (often a truck, and regardless of what school they attend, they all seem to magically use the same generic truck drawing.) And after six months of criticism and refinement, a good student will usually produce a formalistically beautiful logo. There may be some discussion in class about the appropriateness of the logo for the business. But the main goal will be to make the logo recognizable, with strong aesthetic attributes that will enable the logo to ?stand alone…

very interesting article by paula scher