the national ballet have started experimenting with ‘guerilla marketing’ and last night i went along to see the first trial of an idea made by local ad agency ‘adk europe’ a projection installation with two films showing ‘romeo + julia’ on opposing walls each looking for each other, screened on buildings all around the city centre after dark… it was a bit trial and error and i still kind of wonder just how useful this sort of work is… i suppose it depends on how big the idea is and how cool the execution is of course, but it was a good start…
