the serif invited designers to ask questions to british designer ‘michael johnson’ (check his blog it’s one of the better ones)
this was my question:
I?m busy ploughing my way through the fascinating book ?designing design? by japanese graphic designer kenya hara, in just about every chapter he gives another short, sharp definition of what design is, for example: design is the controlling of difference. What would be your definition of design in one sentence?[/b]
and this was his response:
I sometimes say that I only started johnson banks to find good solutions to interesting problems, and that I guess still applies.
I don?t really have any central edict that drives me ? people do say that we are good at distilling complex issues down to simple ideas, and that?s a good rule of thumb, but then we?ll intentionally do something really complicated (like the Think London logo that contains 44 symbols) and fly in the face of what was expected.
I though for a while that I was a closet modernist but then the whole faux-aesthetic-modernist sans serif thing has left me really cold, and makes me want to go off and do various projects in an intentionally ugly way. There is definitely a ?when others zig, zag? aspect to how we work. Or should I say ?when others zag, zig?.
I have been trying to answer the question though ? the closest I have to a one sentence answer is that I?m always looking for communication that is verbally unusual and visually unforgettable.[/b]
you can read the full interview on michael’s blog… thanks for the answer :)