keep it simple

i was back in europe’s best music venue (paradiso), for the first time in ages, last night to see UK band of the moment the XX, who are taking branding to a new level… when designing logos there are some shapes that are simply too ‘universal’ to even consider using, but you have to hand it these people they have convincingly appropriated the X shape, as if they are the first people to ever use it… and it works

m / 17-02-2010 10:32

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