defining design

well, not exactly… but david ogilvy still remains one of the most quotable people on all sorts of subjects

"It has been found that the less an advertisement looks like an advertisement, and the more it looks like an editorial, the more readers stop, look and read. Therefore, study the graphics used by editors and imitate them. Study the graphics used in advertisements, and avoid them."

this one is also great, i need to remember it

"We all have a tendency to use research as a drunkard uses a lamppost — for support, but not for illumination."

m / 05-08-2009 13:27

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