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join the dots

the logo experiment i recently wrote about (see ‘me stuff’ most recent article) has now officially been ‘unrejected’, so i will be taking this idea further in the next few weeks

so far some of the results have been really funny… people seem to fall into two distinct categories: those who notice logos and have a reasonable idea what they look like, or the second category, people who have almost no interest in logos whatsoever and apparently think that most brands are just a row of letters…

the second category, of course, comprises about 95% of the population… interesting, we’ll see how this progresses, if anybody has a good suggestion for a logo that should be in the test, please let me know (see e-mail address on the left)

m / 04-07-2008 19:12

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