brand stretch

i’ve always admired freitag as a brand… they make a good product (which always helps) but they also seem to be very consistent in the way they profile themselves, the way they communicate and they take their recycling seriously, using old truck tarpaulins, car seatbelts and bicycle tyres as base materials… the logo and corporate id is also nice and simple

the image below is their zurich office, made of recycled sea containers which is maybe not very original except they have literally stacked them vertically, very nice

m / 09-04-2008 22:58

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