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fait_maison_logo

the french are proud of their gastronomic heritage and in an effort to combat the growing trend of restaurants (apparently almost in 1 in 3) that re-heat (i.e. microwave) pre-cooked meals the ministry of economy and finance have issued a new logo that aims to show which restaurants make freshly prepared food and thus expose those that don’t…

the plan has come in for much criticism in france

fait_maison_logo2

the final logo is, in itself, a good example of a fairly good idea that hasn’t been executed well (for example compared to the airbnb logo, which i wrote about a few days ago)

m / 18-07-2014 07:45 - tags: , ,  

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