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nobody wants to buy sour milk

…about five years ago, apple design guru Jony Ive decided he wanted a new feature for the next MacBook: a small dot of green light above the screen, shining through the computer’s aluminum casing to indicate when its camera was on. The problem? It’s physically impossible to shine light through metal…

fascinating article which provides some insight into the inner sanctum of apple, how that tiny green light came to be and how they do business…

…before the release of the iPhone 4 in June 2010, rivals such as HTC couldn’t buy as many screens as they needed because manufacturers were busy filling Apple orders, according to a former manager at HTC. To manufacture the iPad 2, Apple bought so many high-end drills to make the device’s internal casing that other companies’ wait time for the machines stretched from six weeks to six months, according to a manager at the drillmaker. Life as an Apple supplier is lucrative because of the high volumes, though painful because of the strings attached. When Apple asks for a price quote for parts such as touch screens, it demands a detailed accounting of how the manufacturer arrived at the quote, including its estimates for material and labor costs, and its own projected profit…

m / 07-11-2011 19:52 - tags: , ,  

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