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sugar identity

here are the first items for our newly created identity for the ‘sugar factory’ nightclub in amsterdam, the club turns seven in april and we used this occasion as a suitable launch moment

the identity centres around a simple logotype a custom drawn typeface we made and a grid system for posters and other communication collateral (online etc) the aim is to pull the ‘whole’ together in a coherent and flexible way without making it monotonous or ‘corporate’, more stuff to follow soon… these posters should be hanging around town within the coming days


m / 16-03-2012 13:47 - tags: , ,  

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