me studio

the new identity for the holland festival is currently all over town, made by thonik

a big departure from the former identity by maureen mooren (enter holland festival in me search to see some of the former years) and a nod to HF in earlier decades; with a retro feel to the stencil font and colour schemes used

i feel that this work wouldn’t have looked out-of-place in the 1960’s or 1970’s on the streets of amsterdam, this is necessarily meant as criticism as i’m still undecided whether this is a good or bad thing…