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trochut_bikes

a wonderful series of imaginary typographical bikes designed by mister alex trochut for a london transport campaign, what suprises me is the dreadful execution of the ads themselves by the commissioning agency mc saatchi (see his website)

trochut_bikes1

the orginal designs on white backgrounds (shown here) work much, much better than the final (obviously CGI) result, a real missed opportunity…

m / 11-11-2014 12:21 - tags: , , ,  

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