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Logos are a useful entry point into the world of graphic design. They’re everywhere, for one thing. But they’re also the perfect serving size—each is a concise study in how to effectively (or, in some cases, not so effectively) convey a brand with a symbol or typeface.

Sometimes, though, the most interesting aspect of a logo isn’t the graphic itself. It’s the story behind it.

That’s just what we get with TM: The Untold Stories Behind 29 Classic Logos. Written by Mark Sinclair, the Deputy Editor of Creative Review, the book uncovers the origin stories behind some of the world’s biggest brands.

The collection skews British, but it’s all fascinating stuff nonetheless, filled with old advertisements and period photographs throughout. Here, a few of the more unusual tidbits from the annals of brand history. (via wired)

m / 10-09-2014 08:22 - tags: , ,  

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