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triple A rating

airbnb_revamp_1

the new airbnb identity revamp is all over the place this week, to read more about the why and how just google it

i think the strategy change, the story and especially the new logo is smart, relevant and really well executed; even the choice of a red-ish pink colour is offbeat and different in a world of facebook blue… nicely done

airbnb_revamp_2

the first parodies have already been spotted online…

BNB000_Airbnb_Multilogo_loop_2560_final

m / 17-07-2014 08:40 - tags: , , , , , ,  

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