Comments on: new style

By: me studio » something old, something new,

me studio » something old, something new, — Mon, 30 Aug 2010 13:43:49 +0000

[...] borrowed, something blue… following my posts on the new VPRO identity also here and here, the identity launch has been covered on many other sites and although not [...]

By: cPoticha

cPoticha — Fri, 27 Aug 2010 15:05:42 +0000

Well it looks fine to me, though nothing outstanding. Sometimes solutions like this (“you can color it any way you want!”) seem to be a bit of a cop-out. But this is often the problem with designing for a company with a lot of ‘heritage’; they only want an evolution of their old design. I wasn’t too familiar with the old logo, but when I saw it, I thought it looked VERY dated and tired (not “neutral” and “timeless” as others have commented). The outlined letters, with their overly sharp angles and difficult proportions, seemed like something from the ’30s re-interpreted in the ’70s.

While I can’t applaud Thonik’s work (modified Avenir again?!), I think the new interpretation does the job.

Actually, there seem to be more ‘ideas’ present in the older 1970s version than in either of the successors. The logo’s swash forms echo musical instruments or horns seem to be very appropriate for a cultural “omroep” organization.

Nobody’s perfect, but I can’t see why anyone would love the old logo so dearly.

By: gladfrelter

gladfrelter — Tue, 24 Aug 2010 19:29:50 +0000

http://www.youtube.com/watch?v=FzgCVZqmztQ

Now you can see it complete, and then I must say, I liked it..
Sorry guys, but it is well done now..

By: Het nieuwe VPRO logo is…. » Hay Kranen

Het nieuwe VPRO logo is…. » Hay Kranen — Tue, 24 Aug 2010 17:35:26 +0000

[...] “this looks like it’s designed by a manager.“ [...]

By: me studio » tv logo

me studio » tv logo — Fri, 20 Aug 2010 10:50:33 +0000

[...] a new identity, the new ‘VPRO’ identity is also due to launch this month (see previous post) but this one leaves me oddly feeling completely without an opinion, in fact i don’t really [...]

By: yuri

yuri — Tue, 10 Aug 2010 19:31:53 +0000

I think it’s way too acceptable. VPRO as a broadcasting station has had so many wonderful and weird programs that could only be broadcasted by the VPRO (hence their old slogan ‘lijkt nergens op’). If they wanted to redo the logo they should’ve at least given it something that you could oppose to other than the fact that it’s not the old logo.

By: Tweets that mention me studio » new style -- Topsy.com

Tweets that mention me studio » new style -- Topsy.com — Wed, 04 Aug 2010 12:34:50 +0000

[...] This post was mentioned on Twitter by nveekelen and nveekelen, Mister Lee animation. Mister Lee animation said: eloquent in its simplicity, just like the old one: the new #VPRO logo http://bit.ly/cW6N1B #evolutionnotrevolution (via @thijsvanexel) #fb [...]

By: JvD

JvD — Wed, 04 Aug 2010 10:32:15 +0000

Just like the old one better… that says it all…

By: m

Wed, 04 Aug 2010 06:43:32 +0000

thanks for the comments folks, i posted my own answer to this story on the blog yesterday… (see news) whatever the full story will be when it gets officially released it’s clear that it will get talked about… as ‘rolf’ points out the logo isn’t the whole picture of course…

By: rolf

rolf — Tue, 03 Aug 2010 21:29:34 +0000

I like it. Because “they” didn’t felt like throwing everything away, but changed some details to make it fresh again. I bet this is only a part of a bigger style and often you can keep the logo simple when you’re freaking out on the rest.

old school = the new school

By: vos

vos — Fri, 30 Jul 2010 20:42:18 +0000

@willem Why are you curious about what both commissioner and designer have to say about this logo? Most likely it’s an überpositive story where nothing went wrong and this result could have been the only outcome, don’t you think? And why is it that you ‘like’ it?

By: Hansje

Hansje — Fri, 30 Jul 2010 13:13:30 +0000

If VPRO is happy, than Thonik is not to blame… I just hate the fact that they are getting away with this. I’d love to hear the briefing and I’d love to see Thonic’s sketch process… Maybe that will explain this mediocre outcome.

By: Willem van Roosmalen

Willem van Roosmalen — Fri, 30 Jul 2010 13:03:17 +0000

I kinda like it. Although it’s hard to say without knowing what the intentions behind the new identity are and how it will behave at different carriers. Let’s wait for August, I’d love to hear what Thonik and VPRO have to say about this..

By: floor

floor — Fri, 30 Jul 2010 08:10:30 +0000

The current VPRO logo is a classic. It shouldn’t be altered in any way as it is still very outstanding, a timeless design even, if you ask me. We should set up a protest campaign against this very common thonikly design (is it the Avenir again??). Maybe a riot in front of their office? REVOLT!!! Stay off my favorite broadcast logo man!!!! thonik bitches…

By: kaleb

kaleb — Thu, 29 Jul 2010 21:48:13 +0000

computer says NO !