american designer oz durham contacted me regarding my little critique (see ‘me stuff’) on the ‘hema’ logo (written back in 2007) this was his reaction:
Well I personally like the idea to house the "hema" logo in the square blocks. I think the colors works well, Gives it a soft and elegant appearance. Minimalism can be so powerful. Oh, I’m Oz. I was just checking out your website. Good stuff.
thanks for the reaction oz, i must admit that most reactions i have received so far have also been negative (i.e. people who disagreee with me) including of course, the boys from ‘koeweiden postma’ (who made the new identity)