this full-page newspaper ad for the dutch newspaper ‘de volkskrant’ was conceived by me studio as part of a series commenting on climate change… the text says: ever-increasing affluence, ever-increasing consumption… what’s the problem?

the water has smeared the ink to reveal the word ‘water’, the concept and type was by me, femke shot the image…

it should be placed in the weekend edition in the coming weeks…

m / 05-04-2008 17:52

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